About Us

In 2016, my husband Kenneth Williams and I started Choice Broadband because we saw our neighbors in the Odessa/Midland area struggling with slow, unreliable internet, especially those in rural areas.

Kenneth knew we could do better. He began with one tower, and his commitment to bringing connection to our community fueled its growth. Over eight years, we expanded to nine locations, always focused on providing not just the fastest, most up-to-date technology, but also genuinely caring for our customers.

Kenneth passed away in 2024, leaving a huge hole in our hearts. But his vision for Choice Broadband lives on through me. I'm taking the helm, and I promise to continue what we started together: providing high-speed wireless internet with no contracts and no data limits, and maintaining a belief in keeping things simple and treating people like family.

Choice Broadband is more than just an internet provider; it's a connection to the community Kenneth and I both loved. I'm committed to moving forward, embracing the future of technology, and always putting our customers first.